About Us
Welcome to Stitch & Straw
A proudly Australian owned and operated business based in Perth, Western Australia. Our store was founded in 2018 by a mum of three children and a FIFO husband. Stitch & Straw had humble beginnings, starting out in a stall located at the beautiful Fremantle Markets.
GROWING UP AMONG VILLAGE CRAFTSPEOPLE
The rural community of Central Java in Indonesia is where I spent my childhood up to my teen years, surrounded by craftspeople. They work with a variety of materials such as flowers, dyes, fabrics, wood and leather. It was in this setting where I appreciated and imbibed the value of creativity and excellence. Artisans made the most of available materials, driven by the local proverb: "Tak ada rotan, akar pun jadi (When there's no cane, use the root instead)."
DEVELOPING MY SLOW FASHION SENSE
Seeing village women create and experiment with fabric led to my own exploration of textiles, which is where the Stitch part of our brand name comes from. The laid-back and romantic feel of boho-chic with its flowy dresses, crochets and folk-inspired patterns captivated my interest. I decided that any future enterprise of mine will include this type of clothing. Today, our clothing line features these elements—charming prints on lightweight textile that allow your skin to breathe.
UPHOLDING ETHICAL LABOUR
Stitch & Straw believes in providing consumers with high-quality handmade products for gifting or home use. We make this possible by partnering directly with individual craftspeople in small villages across Indonesia. We help them acquire the machinery and healthy workspaces necessary to produce their handicrafts. We also ensure that everyone involved in the production of our goods receives fair pay, equal opportunities and access to healthcare.